Genery: A New Visual Reference Engine for Filmmakers

By NOS.3 Editorial Team

Finding the proper visual reference can shape the direction of a scene, a pitch, or an entire film. Yet most filmmakers still spend hours digging through screenshots, mood boards, and half-remembered Vimeo links. Genery, a new tool currently in early testing, proposes something more immediate.

Genery functions like a visual search engine built specifically for image-driven storytelling. The platform hosts millions of frames pulled from films, commercials, and music videos, each one available as a static still or a short GIF. What makes it interesting is its search logic: instead of keywords, creators can filter by tone, lighting, color, and framing, allowing directors, cinematographers, and creative directors to search by feeling rather than by title.

You can organize Projects into boards, which act as living concept decks: applicable for pitching a mood, developing visual language, or aligning teams across production, art direction, and post.

The product is still quietly making its way into filmmakers’ hands, but the intention is clear: speed up the reference-gathering process without flattening aesthetic nuance. If image research is usually the slowest invisible part of pre-production, Genery is betting that it doesn’t have to be.

Explore more: genery.io