How Paloma Dinamarco is Redefining Fashion with AI
AI isn’t replacing creativity—it’s expanding it, transforming fashion into a faster, more sustainable, and more consumer-centered industry. Paloma Dinamarco has turned her focus to the future: AI-powered fashion. She shares how listening to the consumer has always been the ultimate creative skill—and now technology is amplifying that intuition. Through AIM Fashion Solutions and innovations like Hyp3D, Paloma is proving that AI can cut production times by 80%, reduce waste, democratize styling, and make digital shopping truly immersive.
Paloma Dinamarco has spent over 25 years shaping the global fashion landscape. She has worked across Europe, Asia, and the U.S., witnessing how trends evolve and, more importantly, how consumer behavior changes. If there’s one lesson that has stayed with her, it’s that fashion was never just about clothes.
“It’s lifestyle, culture, and identity,” she says. “Listening to the consumer is the most important creative skill anyone can have in this business.”
That ability to read the pulse of the customer eventually pushed her to make an unexpected leap: from the traditional world of fashion into technology.
From the Needle to the Algorithm
Fashion’s supply chain is notorious for delays, intermediaries, and costly mistakes—all in a market where speed is everything. For Paloma, the rigidity of the system clashed with the agility that consumers demanded. Then came artificial intelligence.
“I realized it could streamline the entire workflow, reduce waste, and free creative teams from repetitive tasks,” she explains. She was already experimenting with digital platforms and 3D modeling, so embracing AI felt like the natural next step. “Technology doesn’t replace creativity—it expands it.”
Hyp3D: Trust at First Sight
That mindset led to Hyp3D, AIM Fashion Solutions’ flagship tool. With just a single photo, a garment comes alive in 3D: it can be rotated, recolored, draped, and even visualized on different body types.
In an industry used to flat images, the impact is striking. “In the past, a 3D model could take weeks and cost thousands of dollars,” says Paloma. “Now it’s instant. That builds trust: what you see is truly what you get.”
Styling for Everyone
Another AIM development, Mix & Match, enables shoppers to create complete outfits in seconds. For Paloma, this is styling democratized: “Everyone can be their own stylist, from anywhere. It’s much easier to visualize combinations digitally than to scroll endlessly through product pages.”
For brands, it also means showcasing entire collections more effectively and transparently.
Campaigns Without Cameras
Even fashion campaigns no longer require traditional photo shoots. With AI, hyper-realistic imagery can be created without the need for models, sets, or costly productions. Paloma sees this as leveling the playing field. “Small brands can now create global campaigns. They can test ideas before investing in expensive samples. AI doesn’t end creativity—it widens the palette.”
Speed and Sustainability
The promise of AIM is not only visual but operational. Its tools allow brands to launch collections up to 80% faster than before. Paloma describes the sensation as one of freedom, characterized by less uncertainty, greater precision, and the ability to react in real-time to cultural shifts.
Sustainability follows naturally. With fewer samples, fewer shipments, and less overproduction, the environmental footprint shrinks. “Technology can become fashion’s greatest ally in achieving true sustainability,” she says.
The Road Ahead
Looking ahead, Paloma envisions AIM Fashion Solutions as a creative and technological hub that connects the entire value chain, from trend forecasting and sourcing through AI-powered product development and 3D visualization, to e-commerce and marketing.
“The goal is to give brands a faster, more precise, more innovative way to create and launch collections, while offering consumers products with transparency and interactivity,” she explains.
After a career spent listening to consumers, Paloma is now building the tools that may transform how fashion is imagined, produced, and consumed.
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IG: @lomadinamarco