Postcards from Saint Laurent by Anthony Vaccarello:

Bathed in golden afternoon light, Anthony Vaccarello presents a captivating series of photographs that capture the essence of Saint Laurent’s sexy yet sophisticated language — evoking the languid pace of a summer that never asks for attention; it simply exists.

With exquisite lighting that transports us to the French Riviera, the shoot unfolds in a decadent modernist villa, where bold accessories from the collection take center stage: tote bags, le nécessaire for makeup essentials and sun products, beautiful bikinis, tangas, and swimsuits in earth tones and olive hues, the Saint Laurent T-shirt “213 Saint-Honoré” (a must-have this season), la mini bag with chains, the iconic beach towel, the raffia crocheted bag, bold golden bangles to stack and wear by the pool or at the beach, a breezy summer silk scarf — and to top it all off: the surfboard.

The Saint Laurent Shades of Summer campaign was created by Anthony Vaccarello, directed by Purienne, and brought to life by models Frankie Ryder, Erin Wasson, and Jenn du Puy — each embodying the effortless elegance of a sophisticated beachgoer sur la Côte d’Azur.

@titinapenzini