Onversed: The Startup Turning Fashion into a Playground for Tech
From AI-powered design to immersive e-commerce, Onversed is rewriting the rules of fashion's digital future and proving that tech can have a soul. Raquel Perez, the visionary behind the platform, tells us how they became the ultimate matchmaker between art, technology, and sustainable business.
1. How did the idea for the platform come to life?
Onversed was born over two years ago from a clear need to transform the fashion industry by integrating tech innovation at every stage of the process. Our mission? To reduce the environmental impact and, most importantly, to make these innovations accessible to small and medium-sized businesses.
We watched how digitalization was shaking up other industries, while fashion—despite being creative and dynamic—still had a long way to go. We wanted to create solutions that would not only optimize production and design in terms of time and costs but also ensure they were sustainable and efficient.
That’s how we became the bridge between creativity and technology, offering tools like AI-driven design, 3D digital twins, virtual try-ons, and immersive e-commerce solutions.
2. How do you integrate AI without losing the human creative essence?
For us, AI doesn’t replace human creativity, it amplifies it.
We use it to optimize design processes, reduce production times, and offer new forms of inspiration, but always under the guidance and vision of designers and creatives. AI lets us explore infinite design variations at lightning speed, adjust patterns automatically, and even predict trends. But at the end of the day, the heart of design remains profoundly human.
Technology is our ally; it frees up time so creatives can focus on what they do best: innovating and telling stories through fashion.
3. Technology often feels cold, yet you manage to give it an artistic and emotional side. How do you make that happen?
The key is understanding that fashion is a language of identity and emotions. Our approach is to create digital experiences that are not only functional but also inspiring and emotionally engaging.
Take our 3D digital twins, for example. They allow brands to visualize their designs in hyperrealistic 3D, fostering an emotional connection with the product even before it's physically produced. Augmented reality lets consumers interact with garments virtually, adding a playful, exploratory layer that brings tech closer to people.
And thanks to my career journey, we also have a strong bond with the art world—from emerging talents to established artists—helping brands blend art and fashion as a signature value proposition that elevates any collection, not just Onversed’s.
4. Speaking of trends, what should we be paying attention to at the intersection of creativity and technology?
The future of digital fashion lies in the interoperability between the physical and virtual worlds.
One clear example is the rise of digital-only garment marketplaces designed to create content. We're getting used to seeing fashion brands activate in video games and virtual worlds, yet most brands still struggle to navigate these spaces, often seeing them merely as marketing tools rather than what they truly are: new business models.
We’ll also see a boom in augmented reality applied to shopping experiences, becoming more realistic and precise as technology advances, allowing users to virtually try on garments with unprecedented accuracy.
5. What’s been the most unexpected or fun project you’ve worked on so far?
Without a doubt, Álvaro Calafat’s Cabinet of Curiosities, created by Onversed.
It was a mind-blowing audiovisual production for his show at the Mercedes-Benz Fashion Week Madrid (MBFW) in September 2024. It wasn’t just Álvaro Calafat’s collection that made waves—it was also the way Onversed redefined the runway experience for his collection Oddities Odyssey.
We created a 3D invitation, crafted the visual concept for the show, and presented a captivating 3D storybook along with a spectacular Cabinet of Curiosities, now live on our YouTube channel.
And let’s not forget our work with ROD ALMAYATE, a jewelry brand that is ultra-elite (Lady Gaga owns some pieces!). That collaboration was pure joy.
6. How does Onversed help brands reduce both their costs and their production footprint?
Our focus on digitalization helps slash material waste and production costs by eliminating the need for physical prototypes and samples. With hyperrealistic 3D digital twins, brands can visualize and tweak designs without creating physical versions, saving both time and resources.
Plus, on-demand manufacturing avoids overstock and minimizes unsold products. Integrating AR into e-commerce also reduces returns by letting customers get a better sense of products before buying them.
Altogether, these solutions boost efficiency and make fashion more sustainable.
7. After your journey with Onversed, what does fashion mean to you now, Raquel?
After my experience with Onversed, fashion has stopped being just a creative industry—it’s now a playground of technological possibilities and positive impact.
Fashion is a universal language, a form of expression, and now also a constantly evolving field thanks to digitalization. I see fashion as the perfect mix of art, technology, and sustainability, where every piece and every design can make a statement of innovation and responsibility.
At Onversed, we’re redefining what it means to create fashion and how it can coexist with the digital age without losing its human and emotional core. Being able to help brands build their narrative in the digital era and give them the power to see before they have—that’s fascinating.