Roger Vivier Opens Maison Vivier

It’s a new Parisian residence celebrating heritage, creativity, and the iconic Belle Vivier

By Tittina Penzini (IG @titinapenzini)

During Paris Fashion Week, one of the chicest addresses opened its doors in the heart of Saint-Germain-des-Prés, on October 2nd, 2025,  Roger Vivier opened the door of Maison Vivier, its new Parisian residence.

More than a headquarters, this 18th-century hôtel particulier on Rue de l’Université becomes a living narrative space, a dialogue between heritage and creativity, where the spirit of Roger Vivier continues to inspire every detail. This opening reaffirms Roger Vivier’s position among the world’s most esteemed maisons, offering not only luxury creations but a cultural and artistic experience that speaks to the imagination through an immersive expression of Parisian savoir-faire.

Roger Vivier celebrated the grand opening of Maison Vivier, with the attendance of Friends of the House: Shailene Woodley, Sarah Paulson, Naomi Campbell, Tracee Ellis Ross, Philippine Leroy-Beaulieu, Catherine Deneuve,  Ines de la Fressange, Virginie Efira, Laetitia Casta, Yeji, Mai Omar, Lou Doillon, Nine d’Urso, Xin Zhilei, Tan Jianci, Angela Wang, Bianca Brandolini, Aissa Maiga, Lolita Chammah, Laurinda Ho.

Belle Vivier 60 – Spring–Summer 2026 

Unveiled for the opening, the Belle Vivier 60 collection marks the shoe’s 60th anniversary. 

First created in 1965 and redefined by its distinctive square buckle, the model is reinterpreted by Gherardo Felloni in eclectic materials and expanded to include bags and accessories. 

The collection honours both continuity and innovation, reaffirming the Belle Vivier as a timeless icon. If you visit the City of Lights and are a shoe lover, this is a must-see place to go!