Bad Bunny Set to Headline Super Bowl LX Halftime Show

By NOS.3 Editorial Team | Photos courtesy of Apple Music/NFL

The NFL, Apple Music, and Roc Nation have confirmed that Bad Bunny — the Puerto Rican superstar and three-time GRAMMY winner — will headline the Apple Music Super Bowl LX Halftime Show. The performance will take place on February 8, 2026, live from Levi’s Stadium in Santa Clara, California, and air on NBC.

For Bad Bunny, this is more than just a show: “This is for my people, my culture, and our history. Ve y dile a tu abuela, que seremos el Halftime Show del Super Bowl,” he said in a statement.

Shawn “JAY-Z” Carter praised the moment: “What Benito has done and continues to do for Puerto Rico is truly inspiring. We are honored to have him on the world’s biggest stage.”

The NFL’s Jon Barker added that Bad Bunny embodies “the global energy and cultural vibrancy” of today’s music, while Apple Music’s Oliver Schusser noted his role in elevating Latin music to the center of pop culture.

The Halftime Show will once again be produced by DPS with Roc Nation and Jesse Collins as executive producers, and directed by Hamish Hamilton. Apple Music Radio will host a special discussion about the announcement on September 29 at 9:30 a.m. ET, featuring Zane Lowe, Ebro Darden, and more.

Bad Bunny’s halftime show follows a run of record-breaking performances under the Apple Music partnership, including Kendrick Lamar’s Emmy-winning set at Super Bowl LIX.